SEO That Will Help Your Business Stay Ahead of The Competition In 2017
SEO or search engine optimisation is not a new term to many website owners out there today. This highly popular term has repeatedly been used to refer to the various strategies and techniques used to help websites to rank high in search engine results. SEO is responsible for the success of many small and medium business enterprises from all over the world. Brands and businesses that dominate Google rankings can stay ahead of their competition at all times. Topratedsearch SEO Experts are constantly in tune with the latest Google algorithms and implement them to create long-term rankings as opposed to ‘quick ranking’, the kind you see offered for anything between £5 – £50. They just do not last, longevity is the key.
However, maintaining a top position on search engine results pages is not a walk in the park due to the ever-changing nature of search engine optimisation. Conducting a successful SEO campaign in 2017 will require you to focus on the latest trends and technological advancements in SEO. Constantly updating your SEO campaign to include the latest optimisation strategies and tactics in the digital marketing world is the only way your business or brand can dominate Google rankings in 2017. This means that you will need to keep up with the numerous updates and changes to Google’s algorithms in the coming months. Beating your competition to implementing the latest search engine products and technologies will also go a long way in ensuring that your business or brand prevails in the digital world. Here are some trends that are expected to dominate the SEO scene this year.
Google’s AMP (Accelerated Mobile Pages)
Google’s AMP (Accelerated Mobile Pages) is an initiative by Google that aims at making websites more mobile friendly. The fact that most people will be surfing the web from their smartphones and tablets in 2017 means that Google has to push for the development of mobile-friendly web pages and sites. Google’s AMP uses an open-source protocol that allows website owners to optimise their sites to load almost instantly on mobile devices. This will allow web pages to load up to eight times faster than they would normally do. There are websites that have already started using Google’s AMP initiative so if you have not already hopped on this train; it is high time you do.
Content has been the backbone of online marketing campaigns for many years now. This is not expected to change as Google continues to strive to offer its users the most relevant and informative search results. Web users get bored from reading the same old content, and this is why website owners should focus on providing fresh and unique content in 2017. This year, Google will focus a lot on the nature and quality of content being posted on your blogs and sites. If the content is not up to par with the current standards of content, then you should not expect your website to appear anywhere on the first, second or third search results page. You need to write your pages and posts for your audience and not just for the search engines.
Topratedsearch SEO Experts are fully in tune with all of these factors and bring them to your door.
User Intent Optimisation
Internet users in 2017 cannot be compared to the users who existed five years ago. Users have become more tech-savvy, and this means that they now know how to conduct searches on the internet and get what they are looking for. Internet users are now making use of precise keyword phrases that businesses and companies need to be aware of. Anticipating what people will search for in the coming months and optimise your website using these special search phrases is what is referred to as user intent optimisation.
Webmasters will, therefore, need to investigate on what web users really want to get from their websites and come up with innovative ways to meet the expectations of visitors coming to their websites.