Over 2 million website contents and blog posts are published every day. Yeah, you read it right- over 2 million! That means, close to 46 blog posts have been published by the time you are completing reading these three sentences. This is scary, right? It makes the road to appearing on page one of the search engine results really tough. But this shouldn’t discourage you from venturing into blogging. You only need to master SEO (Search Engine Optimisation!!).
Even if you are relatively new to the field of online marketing, you must have heard of the term SEO being mentioned somewhere. Today, we want to discuss what is SEO and its benefits to business. We are one of the most professional experts in SEO in Stockton on Tees.
Our guide will answer the following questions;
1. What is SEO?
2. What are various types of SEO?
3. What are the benefits of SEO to business?
What is SEO?
According to the 5th largest information and directory website, Wikipedia, SEO is the process of affecting the visibility or prominence of a webpage or website in search engine’s unpaid results.
Alright, let’s define that in simpler terms;
Search Engine Optimisation or SEO refers to all the activities that attempt to improve the rankings of a site or web pages in search engines results page.
To break this down further, we can say that SEO refers to the process of optimising a website or web pages so that searchers can easily find it through search engines like Google, Yahoo, Bing, etc.
Having understood what SEO is, we can now discuss the three types of SEO;
1. White Hat SEO
2. Black Hat SEO
3. Grey Hat SEO
White Hat SEO
This uses the guidelines and techniques of search engines, whereby any content published on blogs and website should have relevant headlines and tags, to help a visitor return to the site consistently. White Hat SEO utilises techniques such as high-quality content generation, link building, HTML optimisation and keyword optimisation. By choosing this method, you’ll experience a gradual yet steady and lasting growth in your website ranking. It is the best method we, as the best experts in SEO in Stockton on Tees, recommends.
Black Hat SEO
This refers to the aggressive way of making a web page or website rank higher in search engine results page. The main focus in this type of SEO is for the search engines rather than for human audiences. It doesn’t obey the rules or guidelines of search engines. It is normally used by marketers who want quicker financial returns on products, rather than long-term financial return on a blog or website. Some of the techniques employed in Black Hat SEO are keyword stuffing, Hidden Texts, Paid Links, Blog Spam, Doorway Pages and Parasite Hosting, among others.
Grey Hat SEO
This type of SEO falls in-between the White and Black SEO. It uses techniques such as article spinning, three-way link exchange, buying expired domains and buying old domains.
Let’s Now Focus On the Benefits of SEO to Your Business
1. It helps to create user-friendlier website
SEO will help you create better, friendlier and fast-loading website for your users. Despite the name inclining more on search engines, the main focus is on the reader. When your readers are happy, search engines are happy as well. By optimising your web pages to meet the guidelines of search engines, you’ll be improving your user experience.
2. It Assist In Growth Of New Users
One of the main reasons businesses and individuals set up websites is to increase their customer base. The fact is, a business with a website experiences more growth than one without.
And with SEO, you’ll benefit from better rankings in search engine result pages; this translates to more coverage hence more customers.
3. Better Conversion Rates
A well-optimized site is easy to use and compatible with mobile devices. This translates to better conversions as visitors will likely become subscribers, customers, or loyal readers because of having a user-friendly website.
4. Enable You To Explore New Markets
Creating a website is definitely one of the fastest ways of expanding your market, but it isn’t the only one. You can hold an SEO campaign to explore new economies and find new markets. By optimising your blog or website to focus on social media sites and boosting your SEO performance, you can take your traffic to a whole new level.
THE BOTTOM LINE
There are many other benefits of SEO such as ensuring your business is open 24X7 and bypassing competition, among others, and you only need to invest in SEO to achieve these benefits. If you find it hard to optimise your site yourself, you can always outsource SEO work to reputable experts in SEO in Stockton on Tees – Topratedsearch SEO Experts.